Michelin

The Michelin e.Primacy is engineered for efficiency and comfort, with a special “Energy Passive” compound and slim belt to drastically cut rolling resistance. This improves fuel economy or extends EV battery range by up to 7%, while reducing CO₂ emissions. Its refined construction delivers long tread life, a smooth and quiet ride, and dependable dry-road handling — all with minimal environmental impact.

Designed for high-performance SUVs and crossovers, the Michelin Latitude Sport has quick steering response and traction on dry roads thanks to its firm outboard shoulder blocks. The hybrid silica/carbon-black compound of the Latitude Sport continues to improve braking in wet conditions and hydroplaning resistance with wide grooves and lateral notches. The crossover tire is OE fit on premium vehicles like Porsche and offers great sport performance with ordinary commuting. It is well-suited for the decidedly refined experience of driving in the UAE.

The Michelin Latitude Sport 3 is a high-performance SUV tire developed for dynamic handling, accurate steering, and excellent wet weather braking—all excellent for highway use in the UAE. It is designed with a continuous central rib for stability, an innovative tread compound that achieves up to 25 percent lower rolling resistance, and improved water dispersion due to a greater void ratio. Comfort, low noise, and high mileage complete the package, making it perfect for performance SUVs that crave safety and sophistication.

The Michelin Latitude Tour HP has been designed for modern SUVs and crossovers in the UAE, providing a premium mix of comfort, safety and durability. Its rigid tread pattern provides great wet-road braking performance and even pressure distribution, while precision-reinforced polyester and aramid/nylon filaments provide stability at speed. It is engineered to perform discreetly on highways, and wear-resistant construction gives you confidence and durability for long-distance drives.

The Michelin LTX A/T 2 tire is designed for SUVs and pickups that will see both on- and off-road use in the UAE. With MaxTouch™ Construction for long-wear tread life plus aggressive notched tread blocks and Michelin Biting Edges™, drivers will experience strong traction on dirt and gravel. Comfort Control™ technology also works to reduce road noise so highway driving is quiet, while wide grooves provide good grip in wet roads and hydroplane resistance.

The Michelin LTX FORCE tyre combines exceptional off-road quality with impressive on-road performance, specifically designed for the tough SUVs and 4x4s of the UAE. Its Rally-Force compound, inspired by the world rally championships, provides enhanced cut-chip resistance and has up to 35% more tread life than its competitors. CushionGuard and BevelTread layers offer a sweet, quiet, and smooth ride on the highway while the aggressive tread pattern ensures rigid traction in sand, gravel, and wet terrain.

The Michelin Pilot Sport 3 tire is designed for drivers who demand sporty performance combined with comfort on UAE roads. With its Green Power compound that provides fantastic wet traction and control at highway cornering speed, and an asymmetric tread pattern that combines the benefits of both  the symmetrical and directional tread patterns, the tire is competitively priced in the market. An innovative Anti Surf System, which releases water quickly, minimizes aquaplaning. In addition, the tyres carcass construction allows for more accurate steering response and enables the tires tread life to be improved. A great option for performance enthusiasts and drivers who like a performance-oriented style of driving comfortably.

The Michelin Pilot Sport 4 is made for sports cars and performance sedans in the UAE to give sharp steering precision and exceptional wet-weather stopping power with its Dynamic Response¹ construction and hybrid aramid/nylon belt. Deep longitudinal grooves provide good water evacuation, while the high-silica compound provides good durability and wet grip. A refined tread block layout reduces road noise, providing a high-performance ride without sacrificing comfort.

Michelin Pilot Sport 4 SUV is designed specifically for premium SUVs, the Pilot Sport 4 SUV provides superior grip on dry roads and excellent wet braking thanks to its Dual Sport tread pattern. The Dynamic Response belt made of aramid and nylon improves steering response and control. It also utilizes tough SUV-focused construction for long treadwear and has a noise-optimized tread pattern for improved comfort on the UAE road.

The Michelin Pilot Sport 4S sets the standard for ultra-high-performance summer tires, designed for sports cars and luxury sedans in the UAE. The tire features Dynamic Response™ construction, which provides a razor-sharp steering response, an asymmetric tread pattern that utilizes two separate compounds to offer exceptional dry grip and wet braking reliability, and block designs in both the inner and outer tread that reduce road noise. From cornering at the limit to your everyday commute, you can experience thrilling control with no sacrifice in ride comfort.

The Michelin Pilot Sport 5 combines high level of performance with great durability, targeted for sports sedans in the UAE. The dual sport tread design increases wet weather aquaplaning resistance and dry weather grip by using a split-side tread design. Integrated Dynamic Response™ and MaxTouch™ 2.0 technologies provide improved on-centre steering response and extended tread life, while a premium touch sidewall adds to aesthetics. The Michelin Pilot Sport 5 is an optimal choice for drivers who like exhilaration and longevity.

The Michelin Pilot Sport All-Season 4 tire offers all-weather performance with sports-car precision, making it an ideal choice for all UAE drivers who seek excitement and reliability. This tyre features an asymmetric tread design to enhance dry cornering traction, a silica-infused compound for wet braking performance, and full-depth sipes to enhance snow traction. It is engineered with Dynamic Response™ technology which provides up to 29% additional durability when compared to competing tyres. In one set of tires, the Michelin Pilot Sport All-Season 4 tyres offer performance and durability. 

Michelin Pilot Sport Cup2 is Created for high-performance use and track-inspired motivation, this premium summer tyre offers outstanding dry grip and control, with an engaging level of durability for demanding drives.  The combination of Multi-Compound technology and a stiff outer shoulder results in incredible steering precision, making the Pilot Sport Cup2 is built for high-speed sports cars and delivers precision, grip and excitement to drive.

The Michelin Pilot Sport CUP2 Connect is an ultra-high-performance, track capable grip for roads in the UAE. It incorporates Bi-Compound 2.0, which promotes grip in very dry and wet conditions; Dynamic Response construction for steering precision; and “Connect Ready” specifications that provide the space for sensors mounted to the tyre to facilitate real time data. The reinforced construction works to limit wear for enthusiastic driving while providing consistently stable and high-speed performance on the street or racetrack.

The Michelin Pilot Sport EV is a tire specifically designed for electric vehicles that want the sporting dynamics and efficiency associated with electric cars. The ElectricGrip compound and asymmetric tread design provide excellent dry and wet grip — even at the instantaneous torque levels found in EV applications — while a rigid tyre profile provides enhanced cornering stability and allows drivers to maintain maximum handling confidence when driving at high speeds. The low rolling resistance of these tyres further enhances the potential battery range of an EV, while the internal acoustic foam in the tires reduces road noise and creates a much more quiet and comfortable driving experience for the EV driver. 

The Michelin Pilot Sport PS2 is designed for accuracy and performance on UAE roads. It has a dual-compound asymmetric tread for optimum dry-cornering grip and excellent braking in the wet, plus a hybrid steel/aramid belt structure that improves steering response and high-speed stability. The broad circumferential grooves promote efficient water evacuation for enhanced safety. It is ideal for performance car drivers that require ultimate handling and control.

The Michelin Pilot Super Sport is developed from endurance racing heritage to offer thrilling, on-road performance. This tyre has a bi-compound asymmetric tread that provides amazing dry grip on the outer shoulder and confident wet braking on the inner tread. Reinforced with a Twaron belt construction, it also delivers precise steering response and confident high-speed stability. The Pilot Super Sport is the tyre of choice for sports cars and high-end sedans in the UAE, blending track capability with everyday driving refinement.

For those looking for comfort and safety with premium touring performance, The Michelin Primacy 3 offers it to UAE drivers. The auto-blocking sipes and high-grip rubber allow for excellent wet-road braking, cornering stability, and an optimized contact patch resists wear for excellent stability. Ride refinement with quiet ride, and Michelin's already-award winning reliability make this a smart tire for daily commutes and long road trips.

The Michelin Primacy 4 tire merges high-level comfort with the most up-to-date safety features relevant to the driving conditions in the UAE. Made possible by advanced EverGrip® and MaxTouch® technologies, the tyre optimizes wet-road braking—even when tread is worn. The tire's tread pattern has been developed to expel water more effectively, as well as to enhance the tyre’s tread life by providing up to roughly 20% additional mileage compared to its predecessor. Quiet ride luxury and longevity complete this high-end touring tire. 

The Michelin Primacy 4 Plus is an advanced touring tyre designed for UAE terrain, featuring the EverGrip™ design for outstanding wet-braking performance, even as it ages over time. The MaxTouch™ construction evenly distributes braking, cornering and acceleration forces for longer-lasting treadwear. The tread pattern is designed for excellent hydro-resistance, while the low-noise proclivity ensures it has a smoother, quieter ride. Ideal for drivers looking for safety, comfort and long quality.

The Michelin Primacy 5 Connect takes the everyday driving experience and elevates it with impressive new levels of comfort, longevity, and eco-strategic performance. The EverGrip™ and EverTread™ technologies ensure safety, and wet road performance during the life of the tread. It combines a next-generation compound and optimized tread pattern for up to a 5% improved rolling resistance factor, making it an EV-ready tire capable of environmental performance on roads in the UAE environment. Nice quiet and comfortable rides with extended mileage and peace of mind, suitable for modern sedans and hybrids.

The Michelin Primacy A/S is designed for comfort and confidence in all seasons on UAE roads. With a low-rolling-resistance compound and the full-depth sipes, it provides excellent wet and dry traction. It improves ride quality with its Piano Acoustic Tuning™ technology to give you a quieter and smoother ride. Its symmetrical tread design and wide circumferential grooves provide dependable hydro-resistance and confident handling throughout its life. Rely on the Primacy A/S for premium, dependable touring performance.

The Michelin Primacy SUV Plus provides high-quality performance for SUV drivers in the UAE looking for a everyday drive. Developed with EverGrip™ technology, the Michelin Primacy SUV Plus grips confidently in wet conditions, even when the tyre starts to get worn, due to its unique and patented U-shaped grooves and full-depth sipes. The MaxTouch™ Construction enhances wear and tear to maximize the contact patch, resulting in an extended tread life. Quiet refinement is present through a Velvet-Finish sidewall, delivering smooth, safe and sophisticated journeys regardless of distance.

The Michelin X LT A/S tyre provides energetic all-season performance for SUVs and light trucks in the UAE. The maintained tread design and high-silica compound of this tyre give outstanding wet, snow, and dry traction, rolling resistance is reduced for fuel efficiency, and even wear for lasting tread life. The sophisticated construction design creates a smooth and quiet ride, even under demanding road conditions.

The Michelin X LT A/S 2 delivers superior all-season grip, increased tread longevity and enhanced ride comfort- featuring acoustic tuning to limit road noise and a durable tread compound providing up to an extra 18 months of life compared to previous generations. Full-depth sipes and a new contact patch construction provide a dependable tread design in more demanding situations, making it a great fit for today's pick-ups and SUVs in the UAE.